Creating The Perfect PSA

What are three things to keep in mind when getting started with creating a PSA? 
The general question is what do you want the world to know? Another thing I learned about creating a PSA is you want to be able to persuade your audience on whatever the favorable action may be. PSA's create awareness for the importance of a problem or issue to promote a behavioral change. When creating a PSA you need to have structure, the hook, introduction, body of the video, and a call to action. 

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