What Is Audio Normalization

In your own words, explain what audio normalization is and how it's achieved. Why is it so important?

Audio normalization is practically using settings to adjust the audio gain. If you're dealing with audio issues there are different effects you can use on audition. One of them being "peak normalization", you go to the effects menu select amplitude and compression and normalize it. The way you normalize it is by raising the tallest peak as many dB as needed so that it sits at -1.5dB. Raise every other sample by the same number of dB. You can also measure the loudness and the loudness units full-scale which is the ITU, the average amplitude is 18. Audio normalization is important because audio matters in your videos and whatever it is you're trying to record. If it sounds poor, it won't be enjoyable and it won't deliver the way you want it to. 

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